Initial Micro features ideas.

COSTUME

I think costume of the characters would be clothes that look like normal every day clothing rather than trying to look overtly 'punk,' as this song I have chosen isn’t an obviously punk sounding song and may not relate to the stereotypes if I decide to use them. It's a song about love and I think by dressing my characters up as if they were 'emo' or 'goth' just would alienate them from the lyrics therefore creating an unsuccessful music video.

CINEMATOGRAPHY / EDITING

On initial ideas and thoughts I picture steady focused shots varying from medium shots to close ups to create an a feeling of intimacy between the audience and viewer, editing I feel as though quick fades and cuts would be most appropriate because of the way the images on screen will be lyrically driven. - at this stage. I think if the storyboard in it's final stages becomes a more fluid and image based video focusing on lyrics but not as driven as my initial ideas then more complicated editing can be used to create my music video.

Screen Shots from Recent My Chemical Romance Videos

I love the cartoon feeling again, the bright colours and feeling of aspiration through the imagery, this is something I will definitely use in my music video and hope to convey the feeling of love and happiness through my video.

Other Promotional Images from My Chemical Romance

Details Mentioned in The Song Lyrics & How I could create these.

(INTRO) Clips of video footage – a couple smiling, film throughout a day and cut images (drinking together, walking around) – balloons – birds flying from the ground, london at night – buildings – spinning.. flowers, driving, drinking coffee – clouds moving (sped up)

When the lights go out - Candles, small lights, the sunset, street lights, bedroom lights., night time in london, walking around together filming our faces smiling, holding hands, feet walking

Will you take me with you? - Hands held out, walking behind , questioning? Writing on a paper? Text message? Typing on a computer screen..

And carry all this broken bone – Broken bones drawn on skin, bones on a rag like a traditional bag and stick, picking up the pieces of the other person. Birds flying. Spinning images of london at night

Through six years down in crowded rooms - crowded streets, through school corridors, Kiss

And highways I call home - Bridges above dual carriageways / highways – hugging, walking toward each other, just filming of the roads with cars going across them – sped up ti create a slow exposure style image?

Is something I can't know till now – question marks – make from cardboard and have around characters bodies? - character questioning through mouth. Laying on a bed together smiling and snuggled up

Till you picked me off the ground – getting into a car? Lifting off the ground? Letting balloons go

With brick in hand, your lip gloss smile – brick in hand , new shot , smile with lipstick / gloss on – obvious, maybe smudged?

Your scraped up knees and – scraped knees – plasters? Knees in tights, show heels, feet walking in streets, knee height camera angles

If you stay – laying on a bed together looking above, saying lyrics together / in a car driving, saying the lyrics together – holding hands, birds flying, clouds moving

I would even wait all night – sped up filming of the sun setting of of the sky (hopefully catching planes flying and clouds moving) or filming of a house from the outside, silhouettes moving around – lights turning off.

Or until my heart explodes – cartoon hearts bursting? Blood coming from beneath a top?

How long? - time ticking?

Until we find our way – maps to leading to each others hearts? Blind folded and finding each other? - woods maybe?

In the dark and out of harm

You can run away with me

Anytime you want – These three lines characters driving in the dark, maybe stopping somewhere above where bright lights are seen and saying the words to each other?

Terrified of what I'd be – hands covering eyes, cowering in corner of a room?

As a kid from what I'd seen – kids playground? Empty? But everything still moving around?

Every single day – Calendar changing days over

When people try – trying to pull a character away

And put the pieces back together – giant puzzle pieces laying ontop of characters on a bed

Just to smash them down - ripping pieces apart

Turn my headphones up real loud – characters both with headphones on , saying the words

I don't think I need them now

'Cause you stop the noise and-- - taking off the headphones off and saying lyrics to each other hugging? Kiss?

(REPEATED FROM LAST CHORUS)

If you stay – laying on a bed together looking above, saying lyrics together / in a car driving, saying the lyrics together – holding hands

I would even wait all night – sped up filming of the sun setting of of the sky (hopefully catching planes flying and clouds moving) or filming of a house from the outside, silhouettes moving around – lights turning off.

Or until my heart explodes – cartoon hearts bursting? Blood coming from beneath a top?

How long? - time ticking?

Until we find our way – maps to leading to eachothers hearts? Blind folded and finding eachother? - woods maybe?

Anytime you want – character saying this?

Anytime you want – character saying this? - different locations?

Don't walk away (x3) – characters saying this

'Cause if you stay

I would even wait all night – sleeping, filming of the sun set ?

Or until my heart explodes – hearts?

How long? - clock ticking, calendar days falling?

Until we find our way – again maps or finding eachother?

In the dark and out of harm

You can run away with me – sitting somewhere in dusk saying lyrics?

You can write it on your arm – I love you, written on arms.

You can run away with me - kiss and then runaway from the camera

Anytime you want – fade out.....

What is the Song about? (My Chemical Romance - Summertime)

This song is about a couples relationships progress, the lead singer Gerard Way; wrote this song whilst away touring just after the summer him and his wife got married. The song feels personal to anyone in a relationship far, or near. I love the lyric ' you can run away with me, anytime you want,' it's a beautiful lyrics that's inspired me to create my own video for it. I like this song especially as it goes against the genre of the band which is pop punk; the song is melodic and thought provoking rather than taking about the stereotypical genre's topics such as drugs, sex and hatred. It's a song many people are able to relate to but because of the bands genre and reputation of music and this drives me even more to creating a music video many people can relate too.

I think that this beautiful song is about Gerard's relationship with his wife. Their reunion on the Projekt Revolution tour is where they began their romance and yes, it was summertime. Near the end of the song the lyrics, "You can write it on your arm" appear. During the tour, you can find pictures of the two on stage with their own bands, but they've got messages written on their arms that correspond with each other. I think they're a really adorable pair.

I've chosen this song because I feel a relationship towards the song and the lyrics as well as the meaning behind it. I love the images the lyrics create and the way its so relatable. 

Mood Board - What initial images do I think of when I listen to this song?

Thoughts on my Production schedule. When and how I plan of creating this music video and completing all ancillary tasks to a high quality?

• A music video that looks as if its filmed hand held like a day out, a couple, using the lyrics of the song as their conversation – include walking across bridges by 'highways' and other mentioned small details in the song. - I like this idea the most as it would have a lot of secondary narrative that would link in with the song and lyrics and could possibly create a great connection between the video and my audience.
• A mixed media animation – a great idea but to get each lyrics involved in the video make be hard as well at the editing stage to create something that looks fluid and matches up with the lyrics could be a massive challenge, but if this technique and idea worked it would be very impressive and I think would relate to a lot more people just because of the animation side of editing rather than sticking to the normal and basic genre. - I think this is the most appropriate idea towards creating a music video because I really enjoy creating video like this and I feel I could create an almost tactile  style of music video to relate with my audience.
• A music video following a person a bicycle cycling down lanes, using lights and close up camera angles to exaggerate the lyrics in the song I Like this idea, could create a video with one fluid take and small thing happen throughout the video.
• A music video with no characters at all, just settings? - I don’t think this would be successful in relating with the lyrics or audience. Because a video lacking narrative but used against a song with a very emotive and narratively driven story would be a confusing mixture of ideas.
  
  
  
  
  Imagery I Like and inspire me towards making my music video.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  All of these images aren't typical of the 'punk' genre but neither is the song I've chosen I really love the bright colours and the cartoon feel behind these images, I like would like to be able to create something that has a cartoon feeling but an obvious meaning.
  
  
  What is my idea for my music video and how do I plan on creating it?
  Production Plan

My Chosen Song - (My Chemical Romance - Summertime)

Song Lyrics


When the lights go out

Will you take me with you?

And carry all this broken bone

Through six years down in crowded rooms

And highways I call home

Is something I can't know till now

Till you picked me off the ground

With brick in hand, your lip gloss smile

Your scraped up knees and

If you stay

I would even wait all night

Or until my heart explodes

How long?

Until we find our way

In the dark and out of harm

You can run away with me

Anytime you want

Terrified of what I'd be

As a kid from what I'd seen

Every single day

When people try

And put the pieces back together

Just to smash them down

Turn my headphones up real loud

I don't think I need them now

'Cause you stop the noise and--

If you stay

I would even wait all night

Or until my heart explodes

How long?

Until we find our way

In the dark and out of harm

You can run away with me

Anytime you want

Anytime you want

Anytime you want

Don't walk away (x3)

'Cause if you stay

I would even wait all night

Or until my heart explodes

How long?

Until we find our way

In the dark and out of harm

You can run away with me

You can write it on your arm

You can run away with me

Anytime you want

Target Audience and Market Research

Why is researching my target audience and doing market Research important?


The point of this is too see what the public expect of the music genre and the styles of music I have looked into, this is important to create a successful music video that is relatable to the audience, music and genre. If I were to continue making my music video without input from a wide range of people I might not be able to create a video that is relatable and that doesn’t work with the genre the way the public expect.

Questions;

Are you female or male?

What's your age?

1. One first reaction; What do you think about when you hear 'punk rock'?
2. How do you see this genre? Is it something you would listen too? Why?
3. How do you think the wider public see this genre? Why?
4. What topics do you think are normally discussed in song from this genre?
5. How do expect the editing of these music videos to seem? (i.e. smooth and easy to understand)
6. What colour would you expect in a punk rock video?
7. Are there any small details that you believe are essential to creating a music video for this genre such as; make up, styling, setting etc?

I am going send this questionnaire through face book and see what results I get back, I then want to create a table with all the information I have gathered and see how I can use this new found knowledge towards my own production.

Question	1	2	3	4	5	6	7
Male / 18	The Ramones	Yeah..because I like 80's punk rock	Probably not very popular more people like pop	Drugs Sex Parties Goodtimes	Very fast Paced Blurred Funky colours Drugged POV	Pink Black	Tight ripped jeans Massive hair alleyways Dark make up
Female / 18	The runnaways Sex pistols	The runaways is one of my favourite bands	Emo - sterotyped	Sex drugs love pain	Sketchy rough fast dark	red	Skinny jeans crazy leggings ripped tshirts platform heels back commbed hair leather messy
Female / 19	Sum 41	Still always listen to punk rock	Slowly becoming more mainstream		Stories – should flow seamlessly	All	The stertype images are slowly changing to a wider variety
Female / 16	Sex pistols vivenna westwood wild outragious behaviour	Yes its care free and filled with energy	The public dont understand the genre fully and misinterpuret is meanings	Sex drugs rock and roll	Hectic Wild Complicated	Red Green Blue Yellow Orange Pink Black Statement colours Tartan	Really wild hair outragious clothing contovercy
Female / 17	Red tartan trouser mohawk piecrings craness	I prefer fast paced punk rock rather than slow melodic	Adults – see this music reflecting child with upbringing issues Other – Emo, goth, freak	Rioting Loosing control drugs sex pain	Fast paced – in your face!	Red black dark green	Clothes – unusal ripped clothing bright colours massive hair obvious peircings skulls
Female / 18	Sex pistols	Rebellious fast attitude havey guitar - I enjoy some	I think people see people that listen to this type of music are seen as rebellious teenagers with nothing to do but cause trouble.	Sex, drugs, rock, goverment/ forms of authority being ignored.	Flashing lights, quick cuts, lots of colour ( yellow, neons, reds) lots of movement.	Neon, yellow, red.	Peircings, big hair, ripped clothes, killer heels, SPANDEX, preferably at a gig or a band on stage.
Female / 16	SID VICIOUS! non-comformist, vivienne westwood, the sex pistols, anti-establishment, anarchy	i see this genre as a groundbreaking type of music, it really was a huge breakthrough and knocked down all the rules regarding music and fashion. and yes i would listen to it and i DO :) mainly because i like thinking that the music of the sex pistols for example caused so much chaos and so much disorder, and it really upset the establishment	if im honest i dont think the younger generation would really understand punk rock, mainly because when people our age see an image of the sex pistols they'd probably think they were 'emo', because everyone's narrow minded nowadays and doesnt understand genres. i also think that punk rock is something thats always been misinterpreted by the wider public, in the 70s people assumed that the sex pistols were just yobs when really if you look at john lydons lyrics and things you can see that he truly put meaning behind his songs, unlike trash like JLS nowadays	punk bands mainly wrote about political issues, they used their status as musicians to get out important messages through their songs. usually they also wrote about taboo subjects, which is why the genre was considered so shocking and insulting. for example, the sex pistols wrote about abortions and swore a lot in their music, which caused a lot of controversy as things like that weren't mentioned in public at the time.	i think the styling of the music videos shouldn't be easy to understand, as the point of the genre is to be sort of undefinable which would defeat the whole concept of punk rock if you could clearly understand the video. punk rock, although it was quite political and offensive was also very fun and energetic, and that was shown through the videos.	i would expect a variety of colours, but mainly the colours black and red, as these were considered the 'main colours' of punk which defined the genre. bright colours can be expected too, but not in the way that someone like miley cyrus would do it as that would be ridiculous	piercings, really strange hairstyles and controversial clothing. even though this is going to sound terrible, sid vicious used to wear nazi symbols on his tshirts just because it caused complete uproar in public. basically go with something thats going to cause offense because the whole point of punk is to be completely individual and to break every single rule you can :)

Typical 'Punk' Imagery

QUESTIONNAIRE RESULTS

I expected these results, they all seem to be a very stereotypical understanding of the genre; which yes many bands conform too but a lot don't this is something I want to convey in my own music video. I want the unexpected to impress and relate to the music without looking odd or my audience not understanding how I have linked my subject matter to the song.

Question 1 -

Classic punk bands were mentioned a few times - Sex Pistols, The Ramones, The Runaways - The mentioning of these classic bands makes me think about why they have stood out in peoples minds – all of these bands have both conformed with the expected styling and image of punk as well as rebelling against it all and creating their own images that have now stuck into modern day punk as huge influences for bands such as My Chemical Romance ; The Used and Blink 182.

Question 2 -

Most of the people I questioned enjoyed punk rock music and again mentioned some of the bands (listed above,) as well as mentioning the rebellious nature and fashion of these bands, high energy is an important and key factor towards this genre of music, though melodic punk rock is widely known but I think is sometimes over looked when think about the genre on first thought. One person mentioned the care free attitude of this genre of music; something I'd like to create in my own music video a care free feeling between the audience and music video.

Question 3 -

The reaction to question 3 was very mixed some people believe that this genre of music is becoming more mainstream ; something I believe in as Radio stations such as BBC Radio 1 have rock sessions and have become more open to playing punk/rock/metal bands during high volume listener times. Though many people would only know this if they were keen radio listeners which I don't believe people are. A stereotype often conveyed in these music videos is 'emo' a styling and group of people who are known for being 'emotional,' wether because they are in touch with their emotions and let it out through many art forms, (typically writing, art, music) but some issues with this group of people is the reputation of self harming, self mutilation, suicide and depression, this something I really don’t want involved in my music video because I think it's an understood and unappreciated group of individuals whom aren't respected and I don't want to add to these thoughts because I have a lot of empathy towards these people.

Question 4 -

All the same attribute have been discussed in these answers; sex, drugs, pain etc. Though common in this genre of music I don't think these are easy topics to be able to understand and create a music video surrounds because of the sensitivity between the viewer and music video and how these subjects may affect them, as this the song I have in mind is an uplifting song that doesn't explore negative feelings or emotions.

Question 5 -

The answers all discuss fast paced movement, flashing cuts, complicated camera movements and editing, though one answer mentioned that is the song discuss' a story many of the song that do this have seamless editing and steady camera shots ; I like this because I believe the same the camera angels cant be raunchy and confusing if the song is melodic and about a subject such as love, crazy camera shots and editing just wouldn’t make sense and would confuse the audience.

Question 6 -

A range of colours have been discussed and not many have been mentioned more than twice so I don't feel as if theres a specific colour I should include in my music video, I'm happy about this because as an artist and a creator of this music video I like using bright colours to convey my message to the audience and feel that being able to be free and creative with colouring I will be able to do this more effectively.

Question 7 -

Big hair and ripped skinny jeans seen to be the main answer to this question, this I can understand the answer too not only because this is what is fashion at the moment and even pop music videos feature these two attributes, in the punk scene since the beginning around the Sex Pistols and the Runaways these two aesthetics have always been featured and almost key to their image.